Job Information
Analytics, Optimazation Expert, In House
Hot Jobs Alert Calabasas, California, United States 13 Days Ago
Overview
Job Type: In House
Job Category: Advertising/ Media Buying
Posted: 2018-02-05
Requirements
Job Status
Job Status: Interviewing
Start Publishing: 2018-02-04
Stop Publishing: 2018-04-04
Hot Jobs Alert https://www.hotjobsalert.com Calabasas, California, United States
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Location
Calabasas, California, United States
Description

Analytics and Optimization Expert, IN House Position, No Relocation 


We are looking for a new member of our in-house media team. In this position, you will would responsible for analytics and optimization on online advertising campaigns. With the help of current media support staff, day-to-day include campaign performance reporting and optimization recommendation for all assigned accounts.

Responsibilities

  • Analyze data from multiple sources around performance of various digital channels, including but not limited to network traffic, content marketing and retargeting, search display, social and web testing.
  • Conduct ongoing keyword research, keyword monitoring, and link building
  • Create and analyze key reports and dashboards to measure and extract insights from various data sources including Google Analytics, etc.
  • Implement and manage event tracking, goal completion, and conversion tracking to measure effectiveness and analyze behavior by segments, cohorts, and sources over time.
  • Stay current on digital media measurement tools, best practices and research with an emphasis on measurement issues such as attribution, data collection, and targeting.

Knowledge and Skills Required

  • related online web analytics, research and/or operation experience
  • working with ad-serving technologies
  • Knowledge of statistical modeling techniques
  • Advance computer knowledge (Excel, Powerpoint)
  • Strong writing, verbal, presentation and strategic and analytical thinking skills
  • Able to work independently and have excellent time management skills
  • Problem solver with the ability to develop creative solutions
  • Organized, and detail-oriented with strong attention to follow-through
  • Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests
  • Strong team player
  • Ability to handle multiple projects at once
  • On site; no telecommuting
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